The article reflects on personal experiences from the author, who has navigated through significant economic downturns, showcasing how preparation and mindset are key to overcoming fear in business. Through three distinct phases in their career, the author illustrates how recognizing, understanding, and reframing fear can lead to success. By following a systematic approach to fear—naming it, analyzing its roots, and shifting perspectives from scarcity to opportunity—entrepreneurs can enhance their decision-making and emerge stronger, even in challenging times like the dot-com bubble and the COVID pandemic.
The first step in managing fear is naming it. When fear arises, don't suppress it. Ask: What's the fear? Where do I feel it in my body?
Fear signals potential loss. But what if it's pointing to opportunity? Shift from 'What might I lose?' to 'What could I gain?'
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