The pace of technological change is accelerating, driven by feedback loops such as Wright's Law. To remain relevant, businesses need a clear purpose that defines their mission. This purpose serves as a guiding North Star, allowing companies to adapt their delivery methods while maintaining core objectives. Examples of Tesla and John Deere illustrate how a purpose can keep businesses resilient against disruption, showing that when anchored to meaningful goals, companies can thrive through change and innovation.
It’s not just noise - it’s acceleration. Thanks to positive feedback loops like Wright's Law, the pace of technological change really is speeding up. Better tools lead to better tools.
But if you’re anchored to a purpose - a meaningful problem you’re solving - you can’t be disrupted. You might need to change how you deliver on that mission, but the mission itself keeps you steady.
Tesla started with expensive electric cars. Now it builds batteries, solar panels, a charging network - even autonomous taxis. All in service of one purpose: to accelerate the world's transition to sustainable energy.
John Deere is known for tractors. But today, they employ just as many software engineers as mechanical ones. Their mission isn't just selling green machines - it’s empowering the people who feed the world.
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