"Your sales rep finally reaches out to a "hot lead" that marketing flagged weeks ago, only to discover that the contact no longer works there. Or worse, the company has merged, and your CRM still lists them under an outdated domain. It's frustrating, time-wasting, and surprisingly common. CRM systems are supposed to be the single source of truth for customer relationships. Yet, for many businesses, that "truth" becomes outdated faster than they realize."
"Industry studies estimate that nearly 30% of CRM data decays each year due to job changes, company rebrands, and invalid emails. Every incorrect record quietly chips away at productivity, sales momentum, and marketing ROI. What's worse, most teams don't even notice the damage until it's too late, when bounce rates climb or pipelines stall. That's why modern businesses are turning to automation and data enrichment tools to reclaim accuracy and efficiency."
CRM records degrade rapidly as people change jobs, companies merge, and contact details become invalid, causing wasted time, missed sales, and skewed analytics. Dirty data increases bounce rates, stalls pipelines, and erodes revenue and brand trust while masking operational inefficiencies. Automated data enrichment continuously updates profiles, deduplicates records, fills missing fields, and predicts likely changes to preserve accuracy. Integration of enrichment tools across marketing and sales workflows ensures leads remain contactable and scoring remains reliable. Continuous enrichment reduces manual cleanup, improves sales velocity and marketing ROI, and restores CRM status as a dependable single source of truth for customer relationships.
Read at What's Trending
Unable to calculate read time
Collection
[
|
...
]