Adobe focuses on new Email Designer in May 2025 Marketo Engage updates | MarTech
Briefly

The May 2025 updates for Adobe Marketo Engage enhance the email marketing experience significantly, focusing on the new Email Designer. These updates include compatibility of classic email templates with the new designer, cloning capabilities for created emails, and the implementation of role-based access controls. Additionally, the updates emphasize content personalization with new token integration and the inclusion of GenStudio for ad creation within emails for better marketing efficiency. A public beta of advanced BI Analytics is also in effect, offering improved reporting and insights for users.
The May 2025 updates for Adobe Marketo Engage introduce significant enhancements like template compatibility, cloning options, role-based access, and GenStudio integration to optimize email marketing.
With the new Email Designer, users can now easily clone emails, personalize content using standard and specific tokens, and leverage improved role-based access control for user management.
The integration of GenStudio allows marketers to create performance-driven campaigns seamlessly from emails, improving efficiency and maintaining brand consistency across various marketing platforms.
These updates also include advanced BI Analytics features that enhance user experience through flexible reporting, providing granular insights into campaign performance and effectiveness.
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