Google's postmaster tools flag an issue if users are not removed from mailing lists within 48 hours of unsubscribing. The 'Needs work' message signals that although the 'One-click unsubscribe' feature is compliant, recipients continue to receive emails after unsubscribing. This behavior could lead to negative consequences such as users marking emails as spam, though Google notes it doesn't immediately impact sender reputation. Google lacks full insight into user subscription dynamics, making compliance with unsubscribe requests crucial for maintaining good standing with email recipients.
Google indicates that recipients who unsubscribe must be removed from mailing lists within 48 hours. Failure to comply may lead to recipients marking emails as spam or blocking the sender.
The 'Needs work' warning is linked to how unsubscribe requests are being implemented, not to a technical issue with the one-click unsubscribe feature.
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