Email marketing setup includes configuring platforms, creating sequences, designing templates, and integrating tracking systems. Choosing the right method affects costs, time, and performance. A DIY approach costs $20-$50/month but requires 40-60 hours of time, translating to significant opportunity costs. Conversely, agency-managed setups range from $1,500 to $5,000 for initial costs and monthly fees. While agencies provide professional results and take over management, they are most suitable for businesses generating over $50K monthly.
The hidden cost of DIY email marketing setup isn't the software - it's your time. At $30/hour, 40 hours equals $1,200 in opportunity cost.
Agencies deliver exceptional results. Custom strategies, beautiful designs, continuous optimization. You get a full marketing team.
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