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#email-marketing
fromMarTech
1 week ago
Marketing tech

Your apps and social channels depend on email more than you think | MarTech

Marketing tech
fromLitmus
4 months ago

Segmentation and Personalization: A Unified Path to Better Brand Experience

Using email segmentation and personalization together enhances engagement and improves deliverability in email marketing.
Email hygiene and data management are essential for effective segmentation and personalization.
Deliverability
fromLitmus
4 months ago

7 Common Deliverability Myths That Could Be Holding You Back

Respecting subscribers' inboxes is vital to avoid spam complaints and maintain deliverability.
Embracing unsubscribes is crucial for improving engagement and sender reputation.
Email content and technical setup both significantly influence deliverability.
fromMarTech
1 week ago
Marketing tech

Your apps and social channels depend on email more than you think | MarTech

fromLitmus
4 months ago
Marketing tech

Segmentation and Personalization: A Unified Path to Better Brand Experience

more#email-marketing
Marketing
fromMarTech
1 month ago

The real reason so many teams are struggling with email marketing | MarTech

Effective B2B email requires dedicated multidisciplinary teams, investment, segmentation, deliverability, testing and strategic integration with other channels to drive meetings and pipeline.
Online marketing
fromLitmus
2 months ago

ESP Migration Guide for Enterprise Organizations

Plan and execute ESP migrations carefully to protect deliverability, manage data and workflows, and use gradual IP warm-up and monitoring to avoid disruptions.
fromMarTech
5 months ago

Why your emails still miss the inbox even if you're 'in compliance' | MarTech

Using a 'donotreply@' or 'noreply@' address slams the door in your subscriber's face right after you knock on it.
Deliverability
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