"Using a 'donotreply@' or 'noreply@' address slams the door in your subscriber's face right after you knock on it."
"Nearly 70% of these were leads crying out for a call to learn more about the services."
"The top two reasons I hear for using 'no-reply' addresses are fear of being bombarded with those messages and no time to monitor the mailbox."
"Why would you not have time to monitor a mailbox where motivated prospects and customers reach out to you?"
Organizations often comply with email authentication standards set by major tech companies but overlook additional recommended guidelines that enhance email deliverability. Using 'no-reply' email addresses can result in a poor user experience and missed opportunities, such as leads and customer feedback. Insights from a B2C service provider in health and wellness showed how enabling replies led to a significant number of leads and testimonials. Marketers should proactively manage monitored reply-to addresses to cultivate engagement and improve email campaigns.
Read at MarTech
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