Mattia Di Stasi faced challenges in nurturing and educating leads about crowdfunding, struggling with misconceptions held by potential clients. He needed an effective system to identify high-quality leads and automate communications. AWeber became the ideal solution due to its advanced automation capabilities, flexibility, exceptional deliverability, and cost-effectiveness. By implementing AWeber, he created automated email sequences that educated potential clients and helped categorize them based on their engagement. This personalized approach streamlined his communication strategy and improved lead qualification processes significantly.
Mattia started by connecting automated email sequences to his free resources which he shared across his website, social media, and other channels. From there, he built out segmented automations based on how a subscriber found him and whether they had already scheduled a call with his team.
AWeber stood out because of its flexibility, great deliverability, great value, ongoing improvements, and its client-ready features, which made it effective for Mattia's needs.
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