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1 day agoLead Gen Campaigns For eLearning And HR Tech Vendors: How We Help You Book More Demos
Lead gen campaigns allow businesses to attract potential buyers, nurture them through content marketing, and, finally, convert them to paying customers. Software vendors have a harder time than B2C companies to ace their strategy, as the buyer's journey is typically longer, while bad lead quality can potentially waste your time on leads that aren't willing to convert. That's why you need to pay close attention to your strategy and tactics and generate high-intent leads.
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