Email addresses are the most valuable form of consumer contact in digital marketing, with their associated revenue projected to reach $18.9 billion by 2028. Many founders make critical mistakes, such as sending mass emails without maintaining their email list, which leads to poor sender reputation. This reputation is key in determining whether emails reach the inbox or land in spam. Properly managing and nurturing an email list is essential for successful marketing and revenue growth, as reputation can be easily tarnished but difficult to recover.
There's a reason every website you visit wants your email address: it's the most valuable type of contact info in the digital world.
Email marketing revenue surpassed $9.5 billion, and by 2028, it's projected to reach $18.9 billion.
Your email list isn't just a collection of email addresses. It's a living system, and when you neglect it, your sender reputation suffers.
Whenever you send an email, you're building - or tarnishing - your reputation with email providers.
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