According to a report by Kickbox, businesses allocate a significant portion of their marketing budget—averaging 26.6%—to email marketing, yet many do not optimize for inbox placement. The findings suggest that 64.6% of businesses have seen revenue or customer retention negatively impacted by inboxing issues. Spam filtering is identified as a major barrier for 60.3% of companies, with a lack of list verification leaving them vulnerable to various email delivery issues. Furthermore, the report notes that around 9% of emails submitted through webforms are invalid, emphasizing the importance of email list hygiene.
Businesses allocate an average of 26.6% of their marketing budget to email, but many fail to optimize for proper inbox placement, leading to lost revenue.
Nearly 64.6% of businesses report that inboxing issues have negatively impacted their revenue or customer retention, indicating that email marketing effectiveness is critically compromised.
Spam filtering remains the chief barrier to successful inbox placement for 60.3% of businesses, highlighting an urgent need for effective strategies to enhance deliverability.
The vast majority, nearly 76.4%, do not verify their email lists before each campaign, exposing brands vulnerable to issues like bounces and low engagement.
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