In praise of CMOsCMOs may be regaining appreciation as their tenure stabilizes after years of decline.
3 ways marketing leaders can prove that marketing is a growth engine in 2025Marketers need to establish clear measurement goals to prove their impact on business growth.
Council Post: Level Up Your 2025 Marketing Budget: 5 Areas You Need To Invest InExperiential marketing budgets are crucial for businesses, with 80% of companies increasing funding for this area to enhance customer engagement.
Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025Marketers face increased scrutiny on budgets and ROI, necessitating smarter social media budget strategies.A comprehensive social media budget covers strategy, content, community management, analytics, and tools for optimal performance.
11 Marketing Budget Templates That Cost NothingA structured marketing budget aligns costs with planned expenditures and aids in measuring ROI.Utilizing budgeting templates helps in resource allocation and financial management effectively.
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & DataNavigating marketing budget approval requires a strategic approach, especially during economic uncertainty.
Maximizing martech's impact: Insights from the CMO Survey | MarTechCompanies face challenges in realizing marketing technology benefits due to contradictory practices like increasing investment alongside ongoing integration challenges.
Martech spending falls to lowest level in 10 years | MarTechMartech spending reached a decade low, with CMOs prioritizing media spend and facing diminishing influence over martech.
SMBs are investing more time and resources in marketing | MarTechSMBs are increasing marketing efforts despite economic challenges, focusing on budget, time, and channels, with a strong interest in AI and automation tools.
P&G Is Spending More For Paid; If It Ain't Broke, Don't Flix It | AdExchangerInvestors are cautious about P&G's marketing budget increase amid challenges in the market and shifting media channels.
Author Post: How Much Is a New Customer Worth to You?Customer value is dynamic and crucial for setting marketing budgets and evaluating campaign success.