#email-deliverability

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fromMarTech
6 days ago

4 essential tips to maximize holiday inbox placement | MarTech

Deliverability goes beyond pressing send. It's the difference between your email being delivered and it actually landing in the inbox. Each send passes through two main stages: Stage 1: Delivery. Your email is transmitted to an MBP (like Gmail or Outlook) and either accepted or rejected. Hard bounces occur when an address is invalid. Soft bounces occur when an inbox is temporarily unavailable (for example, due to full storage). Stage 2: Inbox placement. Once accepted, the provider decides where your message goes: inbox, promotions tab or spam. This judgment is based on factors like authentication, sender reputation and recipient engagement.
Deliverability
Software development
fromInfoQ
2 weeks ago

Cloudflare Introduces Email Service to Compete with Amazon SES, Resend, and SendGrid

Cloudflare launched a global managed Email Service in private preview letting Workers send and receive email with native bindings and automatic DNS deliverability configuration.
Deliverability
fromInc
1 month ago

How to Spot a Dead Email List Before it Tanks Your Results

Email lists silently decay and require regular cleaning to prevent high bounces, reduced engagement, spam complaints, and deliverability loss.
Information security
fromWordtothewise
2 months ago

Laposte.net will be requiring all email to be authenticated

Starting September 9, laposte.net requires SPF or DKIM aligned with the 5322 From header; unauthenticated mail will be marked spam or rejected.
Deliverability
fromWordtothewise
2 months ago

Yahoo's mailboxes are full

Mail delivery failures are spiking because Yahoo reduced mailbox quotas to 20 GB, causing many long-unused accounts to exceed limits and hard-bounce incoming mail.
fromWordtothewise
2 months ago

Deliverability rules

Anyone who has to know exactly what the rules are for inbox delivery is trying to figure out how close they can get to violating the rules without negative consequences. Senders that comply with the spirit of the rules don't care what the specifics of the rules are.
E-Commerce
Marketing tech
fromMarTech
5 months ago

Nearly two-thirds of businesses say email deliverability is hurting revenue | MarTech

Businesses spend heavily on email marketing but struggle with inbox placement, costing them revenue.
Spam filtering is the top barrier affecting email marketing effectiveness for many companies.
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