Email deliverability involves understanding various terms and myths such as DKIM, DMARC, and SPF. Audience engagement includes technical aspects that influence email success. Al Iverson, an expert in email deliverability, highlights that certain words can unexpectedly affect email recognition. For instance, Microsoft blocks emails containing the word 'windmill' for unknown reasons. Additionally, common beliefs about swear words in subject lines being detrimental are evolving. It's essential to critically evaluate conventional wisdom on terms to avoid in subject lines, as they may not be pertinent anymore.
Audience engagement has a technical component. Microsoft blocks emails that have the word 'windmill' in the subject line, though the reason remains unknown.
Using a swear word in a subject line isn't necessarily a guaranteed trip to the spam filter anymore. There are persistent myths in email deliverability that need questioning.
It pays to get acquainted with myths in email deliverability, as they can lead to misconceptions about what will land emails in the spam filter.
Skepticism is necessary regarding 'top 200 words to avoid in your subject line' lists, as they may not always reflect current email deliverability practices.
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