Why Did My Email Go to Spam? 10 Common Causes & How to Fix Them

"Email deliverability is the foundation of any successful email marketing strategy. It refers to your ability to ensure that your messages land in the recipient's inbox, rather than being filtered out by spam filters or sent straight to the spam folder. High email deliverability means your emails are reaching your audience as intended, maximizing the impact of your campaigns. Several factors influence whether your emails make it to the inbox or end up going to spam."

"Your sender reputation and domain reputation play a significant role-these are scores that mailbox providers use to judge the trustworthiness of your sending practices. If you have a poor sender reputation or your domain has been associated with spam in the past, your emails are more likely to be flagged. Proper email authentication is another critical component. Implementing protocols like SPF, DKIM, and DMARC helps prove to spam filters that your messages are legitimate and not forged by spammers."

"The content of your email also matters. Spam triggers-such as certain words, misleading subject lines, or suspicious links-can cause even genuine messages to be flagged. That's why it's important to craft your email content carefully and avoid common spam pitfalls. To improve your email deliverability, focus on best practices: authenticate your emails, maintain a clean and engaged contact list, and create valuable, relevant content that encourages recipients to interact with your messages. By prioritizing these elements, you'll boost your chances of reaching the inbox"

Email deliverability determines whether messages reach recipients' inboxes instead of spam folders. Sender reputation and domain reputation are key signals used by mailbox providers to assess sending trustworthiness. Proper authentication with SPF, DKIM, and DMARC validates message legitimacy and reduces the chance of being flagged. Email content can trigger filters through spammy words, misleading subject lines, or suspicious links. Recipient engagement and list quality influence deliverability outcomes. Best practices include authenticating messages, maintaining a clean and engaged contact list, and crafting valuable, relevant content that encourages interaction. Following these practices improves inbox placement and campaign effectiveness.

Read at VerticalResponse