#list-hygiene

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#email-marketing #email-deliverability #sender-reputation #spf-dkim-dmarc #re-engagement #deliverability
Online marketing
fromVerticalResponse
11 hours ago

Why Did My Email Go to Spam? 10 Common Causes & How to Fix Them

Authenticate sending, protect sender and domain reputation, maintain clean engaged lists, and avoid spammy content to maximize inbox placement.
fromWordtothewise
2 days ago

Let's Talk Reengagement

Most of my work with re-engaging users is with folks who have been listed on a blocklist due to spam trap hits or who are dealing with major deliverability problems at consumer mailbox providers like Google and Yahoo. I don't normally recommend or even encourage clients without deliverability problems to run re-engagement campaigns. If things are working, there's no reason to shrink your subscriber base. Re-engagement is something I use to solve a problem, not something I do ore recommend as ongoing practice.
Deliverability
#email-marketing
fromEntrepreneur
2 months ago
Online marketing

Email Isn't Dead - But Your Strategy Might Be. Here's How to Revive It | Entrepreneur

Email marketing remains a top ROI channel, but poor execution—lack of goals, segmentation, targeting, and automation—causes most campaign failures.
fromInc
3 months ago
Online marketing

Why Your Emails Aren't Making Money

Email campaigns need targeted segmentation, metric tracking, list hygiene, and customer-journey aligned content to convert subscribers into revenue.
more#email-marketing
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