"Email marketing isn't dead. It's not outdated. It hasn't been replaced by TikTok, Threads or an army of AI bots. In fact, email is still one of the most reliable, highest- ROI marketing channels in your arsenal - if you actually use it right. But here's the inconvenient truth: most businesses don't. They treat email like a leftover tactic from 2009, not the strategic revenue engine it can be."
"Before you send another message, ask yourself one question: What is the actual goal of this email? If your answer is "generate leads," great. That's a start. But leads don't materialize just because you hit send. Email isn't magic. It's a relationship channel. You need a strategy. Are you building relevance? Segmenting based on interest? Optimizing timing? Tracking behavior across your site and CRM? If not, you're not doing email marketing. You're just sending digital flyers and hoping someone notices."
"Here's the harsh reality: most email lists are digital junk drawers. Bloated, unsegmented and outdated. One client had 25,000 contacts in a single list labeled "Newsletter." No segmentation. No tagging. Just one-size-fits-all messaging to cold leads, VIP clients and long-lost contacts alike. Their click-through rate? Less than 1%."
Email remains one of the most reliable, highest-ROI marketing channels when used correctly. Campaign failures usually stem from execution flaws rather than the channel itself. Effective email marketing requires clear goals, relevance, segmentation, timing, personalization, and behavior tracking across site and CRM. Large, unsegmented lists produce low engagement and poor click-through rates. One-size-fits-all messaging to mixed audiences wastes opportunity. Implementing list hygiene, tagging, targeted messaging, and automated behavior-based workflows improves relevance and performance. Measurement and optimization of conversions and engagement are essential to turn email into a strategic revenue engine.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]