#customer-retention
#customer-retention

Establish Lifetime Clientele With Excellent Customer Care

Customer acquisition can be expensive, so businesses should focus on retaining existing customers.

Engaging with customers on social media and creating loyalty programs can help to retain customers. [ more ]

Uxmatters

UX design

The User Experience of Onboarding

Customer retention is more profitable than customer acquisition.

Onboarding should aim to establish credibility, communicate core value, set up the product, encourage regular usage, and guide users to a steady state. [ more ]

Forbes

4 months ago

7 Spending Mistakes To Avoid In E-Commerce

Avoid over-reliance on paid advertising and diversify marketing efforts.

Prioritize customer retention strategies over customer acquisition. [ more ]

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customer retention

Joinstatus

5 months ago

How Beauty Brands Use Influencer Software to Lift Customer Retention

Beauty brands face challenges in aligning influencers with customer retention, earning enough content for testing, and targeting specific types of beauty creators for niche product launches.

Many beauty brands choose influencer platforms out of panic, but most platforms do not support an always-on, retention-focused strategy. [ more ]

Entrepreneur

5 months ago

DevOps

Why & When Customer Lifecycle Automation is Critical in Your Business | Entrepreneur

Lifecycle automation refers to automating and optimizing customer interactions at every stage of their journey throughout an entire product or service's lifecycle.

Companies that invest in improving customer experience through lifecycle automation see improvements in customer retention, satisfaction, and upselling/cross-selling. [ more ]

Entrepreneur

5 months ago

Leveraging New Tech to Build Better Client Relationships | Entrepreneur

Companies are leveraging new technology to reach customers across multiple digital channels.

Building better client relationships is crucial for customer retention and loyalty. [ more ]

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Shopify

4 days ago

21 Proven Ecommerce Marketing Strategies to Try - Shopify

Ecommerce marketing involves driving traffic, converting customers, and retaining them post-purchase through a variety of tactics and tools. [ more ]

Entrepreneur

1 week ago

How to Build and Maintain Strong Agency-Client Relationships | Entrepreneur

Building strong client relationships drives business growth and retention. [ more ]

The Drum

1 week ago

7 best practices for remarketing your mobile app in 2024

In-app retargeting is crucial for maintaining brand awareness, reducing churn, and driving revenue growth for app businesses. [ more ]

Fashion Dive

1 month ago

Shein, Temu have high customer overlap with TikTok Shop: report

28% of Shein customers also shopped at TikTok Shop, with Nike being a favorite athleisure brand.

Over 81% of TikTok Shop sales in February came from existing customers, indicating high retention rates. [ more ]

www.housingwire.com

1 month ago

Milestones VP of Marketing Shannon Baldwin on her mission as a marketer

Marketers in mortgage and real estate play a crucial role in lead generation and retention in challenging market cycles.

HousingWire's Marketing Leaders award recognizes executives driving innovative, data-driven, and customer-centric marketing strategies. [ more ]

MarTech

The B2B case for retention marketing: 7 key tactics | MarTech

B2B retention marketing is gaining importance for profit growth.

Strategies differ from B2C, focusing on meeting customer expectations and proactive outreach. [ more ]

www.shopify.com

1 week ago

Deliverability

10+ Best Welcome Email Examples That Really Work

Email marketing is crucial for sales and customer retention, especially through welcome emails. [ more ]

Hubspot

Deliverability

Cancellation Email Examples I Love (For Your Inspiration)

Cancellation emails can help change a churned subscriber into a retained customer by showing understanding and value.

Even if a cancellation email doesn't immediately win back a customer, it can leave a positive impact and potentially create future opportunities. [ more ]

Hubspot

4 months ago

Deliverability

15 Post-Purchase Email Examples to Inspire Your Next Campaign

Post-purchase emails drive customer retention by boosting loyalty and brand anticipation.

Best post-purchase emails utilize celebratory visuals, clear order details, and brand-specific content for effective customer engagement. [ more ]

Wine Enthusiast

4 weeks ago

Wine

Ready to Boost Wine Sales? Join the Club.

Wine clubs contribute significantly to winery revenue.

Strategies for growing wine club sales include customer retention, conversion, and expansion. [ more ]

Entrepreneur

Growth hacking

9 Hidden Reasons Your Customers Are Leaving You | Entrepreneur

Quality product is essential to retain customers.

Effective onboarding process is crucial for customer retention. [ more ]

LogRocket Blog

Growth hacking

A guide to churn - LogRocket Blog

Metrics are important for gauging the health of your product, including customer retention.

Churn is a measure of the number of customers a business loses over a certain period of time and is an indicator of customer satisfaction and loyalty. [ more ]

MarTech

Driving growth through data: Optimizing the retention stage | MarTech

Data is crucial in retaining existing customers by building relationships and providing ongoing value through loyalty programs and personalized experiences.

Key data types at the retention stage include customer demographics, purchase history, engagement data, and loyalty program data. [ more ]

Kiplinger.com

Five Strategies for Maximizing Your Business' Profitability

Focus on customer retention.

Streamline your operations. [ more ]

New Relic

UX design

How improving the end-user experience boosts business growth

The end-user experience encompasses all interactions with a digital service and greatly impacts customer satisfaction and loyalty.

Monitoring the end-user experience provides actionable insights to enhance performance and optimize the user journey, leading to customer retention and business growth. [ more ]

Social Media Today

LinkedIn Shares Insights into B2B Marketing Trends of Focus [Infographic]

AI is a big focus for B2B marketers

Maximizing shrinking ad budgets and customer retention are key considerations [ more ]

WSJ