Jay Schwedelson emphasizes the importance of leveraging email marketing effectively, stating it's the only channel that levels the playing field for brands. He advises against spammy promotional tactics and suggests treating email communication as a platform for valuable engagement. By offering insights and trends without immediate asks, marketers can build trust with their audience. Schwedelsonâs expertise is backed by years of experience and a notable online presence, advocating for a thoughtful strategy to maximize the potential of every email sent.
Email is the only marketing channel that offers an equal playing field for all marketers. With email marketing, your brand's message has just as much chance of being viewed as Apple's or Google's.
Your email database is the most valuable thing in your company. Email is the only form of marketing that allows instant communication with your entire audience.
If 'cold email' is your go-to-market, or you only send out promotional emails, you will fail miserably. Think of the inbox as a social scroll.
The majority of the time you hit send, you're providing value without asking for something back. Then every third or fourth email, you're layering in the ask.
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