The article discusses the effectiveness of using custom AI-generated images in email newsletters. Unlike traditional stock photos, which often fail to engage readers, unique and personalized AI-generated visuals can make emails stand out. This method captures attention, enhances recall, and encourages sharing among subscribers. Examples include using an AI character named Zoe for branding. The piece suggests that incorporating visually appealing content can improve reader engagement, especially for professions like health coaching. Overall, the author emphasizes the potential of AI-generated images as a powerful tool for connecting with audiences in email marketing.
Most email newsletters rely too much on text... But AI-generated images? Totally different story. Custom AI-generated images that represent you and your brand - visuals that grab attention, stick in your readers' minds, and get shared.
Imagine you're a health coach or nutritionist. ... Your emails will perform much better if you can deliver at least some of your content in a visually appealing way.
Instead of using images of myself, I'm going to use my AI-generated character Zoe to show how to do this. I created Zoe with Cartario, using Flux 1.1 Pro to generate her.
Using these types of images in your newsletters is one fun way to connect with your audience.
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