Cost of Email Marketing: What to Expect & How to Budget

Email marketing can yield extraordinary results for some businesses while others may falter. The average email marketing cost ranges from $9 to over $1,000 monthly, influenced by factors like the size of the business, email list, and chosen platforms. Small businesses can expect to spend as little as $15-$40 monthly, while larger organizations incur higher expenses for more advanced features. Essential costs include DIY platform fees, design expenses, copywriting, automation features, and list management, allowing businesses to optimize their email marketing budgets effectively.

Understanding the real cost of email marketing can be tricky—but with clarity, you’ll feel confident about where your budget goes and how to maximize your investment.

For most businesses, the average cost of email marketing falls between $9 and $1,000+ per month, depending on business size, list size, email volume, and the tools chosen.

Read at AWeber