"Ads in your AI chatbot results may soon become the norm, but Google has denied a report saying it plans to bring them to Gemini next year. A report from Adweek cited anonymous sources within the advertising industry who claim Google is briefing clients on plans to bring ads to Gemini in 2026. Soon after publication, Google denied the report with Dan Taylor, vice president of global ads at Google, saying the claims are based on "uninformed, anonymous sources who are making inaccurate claims.""
"Google will likely want to find a way to monetize its Gemini platform for those who don't pay for a subscription. Google has begun testing ads in its AI Mode within Search, which is a newer feature than Gemini. Google's latest comments come at a time when its biggest rival is reportedly exploring bringing ads to its own tools. Recently spotted code within the ChatGPT app makes hidden references to features like "search ad" and "ad features,""
Adweek reported that Google briefed advertisers about plans to add ads to Gemini in 2026. Google denied the claim through Dan Taylor, vice president of global ads, calling the sources uninformed and inaccurate and stating there are no ads in the Gemini app nor plans to change that. Google has begun testing ads in AI Mode within Search and may seek monetization for non-subscribers. OpenAI code references suggested possible ad features in ChatGPT, but an internal "code red" from CEO Sam Altman reportedly paused select projects including ad plans. Some ChatGPT app recommendations have been mistaken for paid ads.
Read at PCMAG
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