""I've built 100+ paywalls generating over $50M across 20 different industry-leading apps," Baghdasaryan wrote on X. "To help you do the same I'm launching the @PaywallsDesign.""
""If our paywalls don't outperform your current ones," he wrote, "we'll refund your entire payment.""
""might get 2,000 views, but five or six people would book a call from that one post," he says, "and I would close two of them.""
Vahe Baghdasaryan launched Tangent, a paywall and monetization consultancy, and relied on social media to acquire customers. He promoted tangible results, claimed experience building paywalls that generated over $50 million, and offered paid designs with a 100 percent money-back guarantee. A single viral post produced thousands in sales and revealed which content formats drove bookings. He posted side-by-side paywall comparisons and personal content to learn audience preferences. He used direct messages to offer a free paywall to ReciMe co-founder Will Kent in March 2025, and Kent agreed to the offer.
Read at Inc
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