"In part three of How YouTube Ate TV, Fast Company 's oral history of YouTube, new parent Google confronts the messy issues standing in the way of the video streamer's long-term viability. As Viacom sues over YouTube users' unauthorized uploading of intellectual property, Google and YouTube engineers simultaneously build technology that will save the business. Called ContentID, it lets copyright holders remove their work-or, better yet, leave it up and benefit from its monetization."
"As Viacom sues over YouTube users' unauthorized uploading of intellectual property, Google and YouTube engineers simultaneously build technology that will save the business. Called ContentID, it lets copyright holders remove their work-or, better yet, leave it up and benefit from its monetization. YouTube also sets viewership goals that are even more wildly audacious than the ones it's already achieved. First, though, Google has to convince even its own employees that buying the video-sharing service hadn't been a horrible mistake."
Google confronted legal and operational risks after acquiring YouTube, including Viacom's lawsuit over unauthorized uploads. Engineers created ContentID to allow copyright holders to remove videos or keep them and monetize. ContentID aimed to transform infringing uploads into a revenue source and to protect the business's long-term viability. YouTube established even more audacious viewership targets to scale the platform and justify the acquisition. Google also needed to reassure employees that acquiring the video-sharing service was a sound strategic decision. Comments were edited for length and clarity. ContentID represented a technical and business solution linking copyright enforcement with monetization incentives.
Read at Fast Company
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