
"OpenAI and Instacart are launching a grocery shopping experience inside of ChatGPT, allowing customers to brainstorm meal ideas, make a grocery list, and check out, all without leaving the chat interface. This builds upon an existing partnership between OpenAI and Instacart; more than two years ago, Instacart launched an in-app AI search tool powered by ChatGPT, which helps shoppers ask questions about what to make for dinner or how to accommodate dietary restrictions."
"Agentic commerce - the use of AI tools to do shopping research and make purchases on a user's behalf - is a current priority for OpenAI. Its most recent dev day focused on its plan to build apps into ChatGPT. In an early preview for developers, ChatGPT launched integrations with apps like Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow; since then, OpenAI has announced further partnerships with Target, Intuit, and others."
"Despite ChatGPT's immense popularity, OpenAI is not making a profit, and it may not for another several years - if it ever does. Its products are so resource-intensive that even subscription costs don't account for how much compute power the company uses to make its product work. These agentic commerce tools could give OpenAI another way of making money, since it'll take an undisclosed " small fee " when it helps merchants make a sale. But it would take a whole lot of ChatGPT-based shopping"
OpenAI and Instacart are launching an in-chat grocery shopping experience that enables brainstorming meal ideas, creating grocery lists, and completing checkout inside ChatGPT. The integration builds on an earlier partnership in which Instacart added an in-app AI search tool powered by ChatGPT to help shoppers decide meals and handle dietary restrictions. Former Instacart CEO Fidji Simo joined OpenAI as Applications CEO, strengthening ties. OpenAI is prioritizing agentic commerce and adding app integrations across ChatGPT. The features could yield revenue via a small fee per merchant sale to help offset high compute costs and current unprofitability.
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