"The future of newsletters is unified, AI-powered, and multi-channel. Marketers need to move beyond inbox-only strategies to reach their audience and get creative. That means using AI for content creation, CRM-driven personalization, and integrated measurement across email, web, and social. To succeed, focus on segmenting your audience, automating workflows, and tracking engagement with a Smart CRM like HubSpot. Prioritize deliverability, privacy, and accessibility, and choose monetization models that feel natural, not pushy. Start by reviewing your tech stack, updating your measurement dashboards,"
"As of 2024, there were more than 50,000 newsletters on the newsletter platform Beehiiv alone. That's nearly double the number it hosted the year prior, and thousands more have been added across web platforms and inboxes in the months since. The popularity is not limited to fan clubs, though. From niche thought leaders (like Ann Handley and Nikhil Krishnan) and content creators to corporations like Buffer and branded communities like HubSpot Media's The Hustle, newsletters are proving to be an effective strategy for:"
Newsletters are rapidly expanding, with platforms like Beehiiv hosting over 50,000 titles as of 2024. The newsletter landscape is becoming unified, AI-powered, and multi-channel, requiring marketers to move beyond inbox-only strategies. AI can assist with content creation while CRM-driven personalization and integrated measurement across email, web, and social increase relevance and accountability. Success requires audience segmentation, automated workflows, and engagement tracking with a Smart CRM. Deliverability, privacy, and accessibility must be prioritized. Monetization should feel natural. Teams should review tech stacks, update measurement dashboards, and test new formats to future-proof newsletter strategies.
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