"Substack, for the uninitiated, is a subscription-driven online media platform that allows creators to publish, and monetise, a variety of content, including newsletters, podcasts and videos, directly to their audiences. In that same newsletter, Emily dives further into the IG-Substack comparison, saying " Substack's mission statement is "Building a new economic engine for culture"? Which means the point of Substack - unlike Instagram, Facebook, Twitter and TikTok - is to get you to monetize your content,"
"and/or get you to spend money on other people's content. Creating content with the goal of making money off of it is different than creating content with the goal of getting likes, is different than creating content with the goal of being creative and connecting with other people. Seems to me, the obvious attraction of being able to monetize your taste-over putting out a probably-more-interesting letter about your actual life-is leading to a lot of very, very similar Substacks."
Substack enables creators to publish and monetise newsletters, podcasts and videos directly to subscribing audiences. The platform’s monetisation focus encourages curatorial, taste-driven content that can resemble many other newsletters. Substack attracts established journalists, authors and new platform celebrities alongside independent creators. Many curated roundups and recommendation lists circulate widely, causing the same links to appear across multiple Substacks. Brands are adopting the platform. Substack provides a direct line to specific writers and tastes that can escape algorithmic feeds, even as the pursuit of revenue can homogenize output.
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