Why AI Companies Are Pivoting to Short-Form Video
Briefly

Why AI Companies Are Pivoting to Short-Form Video
"OpenAI's new short-form video app, Sora, seems to have all the ingredients of a viral hit. Just hours after the app's launch on Tuesday, memes created using its AI video-generation technology were already spreading to other social networks-including, for example, a video of OpenAI CEO Sam Altman rapping from the inside of a toilet bowl. Sora's launch-complete with a TikTok style "for you" page-was something of an about-face for Altman,"
"Altman was quick to distance OpenAI from suggestions that it had caved to the temptation to create what he called an AI-powered "slop feed." He wrote: "The team has put great care and thought into trying to figure out how to make a delightful product that doesn't fall into that trap, and has come up with a number of promising ideas.""
Sora is a new short-form video app from OpenAI that immediately generated viral memes using AI video-generation technology. The app includes a TikTok-style "for you" feed and signals a shift in stance from previous criticism of social media feeds. OpenAI emphasized care in designing Sora to avoid addictive, low-quality feeds. The launch coincides with competitors like Meta releasing Vibes and Chinese firms including ByteDance advancing AI video. AI-generated video requires substantially more energy than text or image models, but companies are wagering that these feeds will become important revenue sources to fund larger AI systems.
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