"Instead of individual "Sponsored" tags for each ad, text ads will now be grouped under a single "Sponsored Results" banner that remains visible as users scroll through the results. This header will appear either above or below the AI Overviews section. Building on these interface changes, J.P. Morgan's Doug Anmuth, an analyst ranked among the top 1% of Street stock experts, drew attention to another significant addition: a new "Hide sponsored results" option."
"This feature allows users to collapse the ad section with a single click and view only organic results. However, the control is located at the bottom of the Sponsored Results group, meaning users must still scroll past the ads first, and the setting resets with each new query. At first glance, Anmuth notes, giving users the ability to hide ads might seem risky for search monetization. Yet, he argues that these changes are part of a broader effort to modernize Google Search and could ultimately strengthen monetization in several ways."
Google now groups text ads under a single "Sponsored Results" banner that stays visible as users scroll and can sit above or below AI Overviews. A new "Hide sponsored results" option lets users collapse the ad section to see only organic results, but the control is placed at the bottom of the ad group and the preference resets with each query. J.P. Morgan analyst Doug Anmuth sees the changes as part of modernizing Search that can improve navigation, usability, engagement, and query volume, while still maintaining a maximum of four text ads per Sponsored group and enabling potential higher ad load.
Read at TipRanks Financial
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