"What's new. Early references to an ad system were found in the latest ChatGPT Android beta (v1.2025.329). Inside the APK, TestingCatalog spotted strings such as: "ads feature" "bazaar content" "search ad" "search ads carousel" These entries may suggest an ad framework under active development, likely focused on search, shopping, and product recommendation requests rather than disruptive display ads in every chat."
"Meanwhile. One $200/month ChatGPT Pro user reported seeing what looks like a live ad inside ChatGPT: a promo reading "Find a fitness class, Connect Peloton" surfaced during a discussion about Elon Musk's interview on Nikhil's podcast. "Wild. At least match the ad to the topic next time!" Yuchen Jin wrote on X. Wow, ChatGPT is already showing ads?I was just talking with it about Elon on Nikhil's podcast when out of nowhere it popped up an ad saying, "Find a fitness class, Connect Peloton." 🤯Wild. At least match the ad to the topic next time! https://t.co/U4QMmiGbRn pic.twitter.com/s9uREIlB50- Yuchen Jin (@Yuchenj_UW) December 1, 2025"
OpenAI is preparing to introduce ads in the ChatGPT Android app. Early references to an ad system were discovered in the ChatGPT Android beta v1.2025.329, including strings labeled "ads feature", "bazaar content", "search ad", and "search ads carousel". The references imply a search- and shopping-focused ad framework geared toward product recommendation queries rather than broad display ads. Ads are intended to help offset costs of serving free users while keeping paid plans ad-free. Reports indicate subscription and partnership revenue may not cover OpenAI's burn rate. One paid user reported an apparent live ad appearing in a conversation.
Read at MarTech
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