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OpenAI is eyeing ads - but getting it right will be a tricky balancing act

OpenAI is considering introducing ads in its AI products to support its shift to a for-profit model.
#monopoly

Going once, going twice: Google's millisecond ad auctions are the focus of monopoly claim

Google's dominance in ad tech raises serious monopoly concerns, as outlined in ongoing legal proceedings.

Google's Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic - ExchangeWire.com

The case against Google's ad tech stack is nearing a conclusion, with Judge Brinkema's ruling expected soon regarding its alleged monopoly.

I block every ad on YouTube and I'm not ashamed to admit it

Blocking ads on YouTube is hypocritical, yet necessary due to Google's exploitation and degradation of viewing experience.

Going once, going twice: Google's millisecond ad auctions are the focus of monopoly claim

Google's dominance in ad tech raises serious monopoly concerns, as outlined in ongoing legal proceedings.

Google's Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic - ExchangeWire.com

The case against Google's ad tech stack is nearing a conclusion, with Judge Brinkema's ruling expected soon regarding its alleged monopoly.

I block every ad on YouTube and I'm not ashamed to admit it

Blocking ads on YouTube is hypocritical, yet necessary due to Google's exploitation and degradation of viewing experience.
moremonopoly
#meta

Meta cuts EU ad-free subscription price by 40% for Facebook and Instagram

Meta is reducing its ad-free subscription price by 40% in the EU.
Users can choose to see less personalized ads for free on Facebook and Instagram.
Meta acknowledges the preference for personalized ads despite the new offerings.

Instagram confirms test of 'unskippable' ads | TechCrunch

Instagram is testing unskippable ads with a countdown timer to ensure users view the ads before continuing to browse the app

Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Instagram launches 'Ads with Promo Codes' globally for brands to consider in campaigns.
Advertisers leveraging the feature saw reduced cost per purchase and increased conversions.

Instagram Launches Ads With Promo Codes to Entice Purchase Activity

Promo codes on Instagram can reduce cost per purchase and increase conversions.
Meta has been experimenting with promo codes on Facebook and Instagram.

Meta cuts EU ad-free subscription price by 40% for Facebook and Instagram

Meta is reducing its ad-free subscription price by 40% in the EU.
Users can choose to see less personalized ads for free on Facebook and Instagram.
Meta acknowledges the preference for personalized ads despite the new offerings.

Instagram confirms test of 'unskippable' ads | TechCrunch

Instagram is testing unskippable ads with a countdown timer to ensure users view the ads before continuing to browse the app

Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Instagram launches 'Ads with Promo Codes' globally for brands to consider in campaigns.
Advertisers leveraging the feature saw reduced cost per purchase and increased conversions.

Instagram Launches Ads With Promo Codes to Entice Purchase Activity

Promo codes on Instagram can reduce cost per purchase and increase conversions.
Meta has been experimenting with promo codes on Facebook and Instagram.
moremeta
#google

Google Replacing Exec in Charge of Ads and Search, Will Block Election Ads When Polls Close

Google's leadership change aims to accelerate its response in the AI race amidst ongoing legal challenges and competition.

One week in, Google is already wrapping ads within its fancy Search AI Overviews

Google prioritizing AI at Google I/O with AI advancements in various services and the introduction of AI Overviews in Google Search.

Google Will Pause Ads Related To Elections After Polls Close On November 5th

Google pauses election-related ads after polls close to prevent misinformation.
Temporary ad restrictions will affect all US election-related content starting November 5, 2024.

Next up in Google's dramatic overhaul of search: AI Overview ads

Google is transforming search into AI Overview, including ads within the box.

Google's AI search results are already getting ads

Google is testing search and shopping ads within AI summaries in the US.

YouTube investigating why some Premium subscribers are getting ads

YouTube Premium subscribers are reporting ads, contrary to the service's promises of an ad-free experience.

Google Replacing Exec in Charge of Ads and Search, Will Block Election Ads When Polls Close

Google's leadership change aims to accelerate its response in the AI race amidst ongoing legal challenges and competition.

One week in, Google is already wrapping ads within its fancy Search AI Overviews

Google prioritizing AI at Google I/O with AI advancements in various services and the introduction of AI Overviews in Google Search.

Google Will Pause Ads Related To Elections After Polls Close On November 5th

Google pauses election-related ads after polls close to prevent misinformation.
Temporary ad restrictions will affect all US election-related content starting November 5, 2024.

Next up in Google's dramatic overhaul of search: AI Overview ads

Google is transforming search into AI Overview, including ads within the box.

Google's AI search results are already getting ads

Google is testing search and shopping ads within AI summaries in the US.

YouTube investigating why some Premium subscribers are getting ads

YouTube Premium subscribers are reporting ads, contrary to the service's promises of an ad-free experience.
moregoogle
#youtube

YouTube tests picture-in-picture to make ads more bearable

YouTube is experimenting with picture-in-picture live mid-rolls to make ads less disruptive during livestreams.

Watching YouTube on TV? Get Ready to See Ads When You Hit Pause

YouTube is testing pause ads on its TV app, allowing advertisers to display static ads when users pause videos.

YouTube is trying to hide the skip button so you'll watch more ads

YouTube has altered its ad interface, making it trickier for users to skip ads during videos.

There's only one streaming device that lets you escape ads | Digital Trends

Chromecast with Google TV is reportedly starting to show ads on the home screen.
Google's revenue from YouTube advertising is significant and they utilize NFL Sunday Ticket to sell more ads.

YouTube cuts down ad interruptions on TV - by bringing back the commercial break

YouTube is reducing the number of ads for TV app users, but the ad breaks will be longer.
Research shows that viewers prefer grouped video ads for long-form content on television screens.

YouTube tests picture-in-picture to make ads more bearable

YouTube is experimenting with picture-in-picture live mid-rolls to make ads less disruptive during livestreams.

Watching YouTube on TV? Get Ready to See Ads When You Hit Pause

YouTube is testing pause ads on its TV app, allowing advertisers to display static ads when users pause videos.

YouTube is trying to hide the skip button so you'll watch more ads

YouTube has altered its ad interface, making it trickier for users to skip ads during videos.

There's only one streaming device that lets you escape ads | Digital Trends

Chromecast with Google TV is reportedly starting to show ads on the home screen.
Google's revenue from YouTube advertising is significant and they utilize NFL Sunday Ticket to sell more ads.

YouTube cuts down ad interruptions on TV - by bringing back the commercial break

YouTube is reducing the number of ads for TV app users, but the ad breaks will be longer.
Research shows that viewers prefer grouped video ads for long-form content on television screens.
moreyoutube
#user-experience

Instagram Discovers New, Annoying Place to Put Ads

Instagram is now testing unskippable ads, interrupting user scrolling, potentially changing the platform experience.

Instagram is Testing Unskippable Ads

Instagram is reportedly testing unskippable ads that prevent users from scrolling past until they watch.

Microsoft strips ads from Skype in a move toward "user-centric design"

Skype is becoming ad-free in an upcoming update, ensuring a smoother and more enjoyable user experience.

Your Prime Video viewing experience is about to get even worse - here's why

Amazon is increasing ads on Prime Video, starting in 2024, with a confirmation of more formats and a potential ramp-up in 2025.

Amazon's Fire TV Stick 4K Max is better as a retro gaming device than a streamer

Cheap streaming sticks offer a good deal upfront but often come with a compromised user experience over time.

Google TV needs to get better, and it needs to do it now

Google TV can improve by reducing excessive and irrelevant ads.
Google TV lacks user-friendly presentation and needs to focus on user experience.

Instagram Discovers New, Annoying Place to Put Ads

Instagram is now testing unskippable ads, interrupting user scrolling, potentially changing the platform experience.

Instagram is Testing Unskippable Ads

Instagram is reportedly testing unskippable ads that prevent users from scrolling past until they watch.

Microsoft strips ads from Skype in a move toward "user-centric design"

Skype is becoming ad-free in an upcoming update, ensuring a smoother and more enjoyable user experience.

Your Prime Video viewing experience is about to get even worse - here's why

Amazon is increasing ads on Prime Video, starting in 2024, with a confirmation of more formats and a potential ramp-up in 2025.

Amazon's Fire TV Stick 4K Max is better as a retro gaming device than a streamer

Cheap streaming sticks offer a good deal upfront but often come with a compromised user experience over time.

Google TV needs to get better, and it needs to do it now

Google TV can improve by reducing excessive and irrelevant ads.
Google TV lacks user-friendly presentation and needs to focus on user experience.
moreuser-experience
#amazon

Amazon releases a video generator -- but only for ads | TechCrunch

Amazon launches AI-powered Video generator for advertisers, enhancing ad creativity with generative AI.

Amazon will discontinue the Echo Show 8 Photos Edition's main reason for existing

Amazon Echo Show 8 Photos edition users will see ads after the discontinuation of the PhotosPlus subscription feature.

Prime Video cuts Dolby Vision, Atmos support from ad tier-and didn't tell subs

Amazon is now showing ads to Prime Video subscribers in the US unless they pay an additional fee.
Users who choose to sit through ads lose access to Dolby Vision and Dolby Atmos features.

Amazon releases a video generator -- but only for ads | TechCrunch

Amazon launches AI-powered Video generator for advertisers, enhancing ad creativity with generative AI.

Amazon will discontinue the Echo Show 8 Photos Edition's main reason for existing

Amazon Echo Show 8 Photos edition users will see ads after the discontinuation of the PhotosPlus subscription feature.

Prime Video cuts Dolby Vision, Atmos support from ad tier-and didn't tell subs

Amazon is now showing ads to Prime Video subscribers in the US unless they pay an additional fee.
Users who choose to sit through ads lose access to Dolby Vision and Dolby Atmos features.
moreamazon

Netflix's co-CEO was asked why the company changed its mind after saying it would never introduce ads or live sports. Here's how he responded.

Netflix's strategic shift to embrace ads reflects its adaptability in changing market conditions.

Snapchat's AI selfie feature puts your face in personalized ads - here's how to turn it off

Snapchat's My Selfie feature may use users' likenesses in ads by default, requiring users to opt out.

State of Medium

Medium aims to create a better online experience by eliminating ads and fostering a supportive community of writers and readers.

Top Strategies to Monetize Your Content Effectively

Content monetization through ads, subscriptions, and affiliate marketing is crucial for creators' income and quality production.

Apple Is Reportedly a Step Closer to Ads for Apple TV Plus

Apple TV Plus may introduce ads before shows, potentially changing from its current ad-free subscription model.
#facebook

Facebook Users In The UK Have More Privacy Protections Than In The U.S. Here's Why.

EU regulations are shaping Facebook's operations and user protections in Europe.
Users in the EU can pay a monthly fee to opt out of ads on Facebook and Instagram.

Why Your Facebook Feed is All Ads (and How to Fix It)

To see fewer ads on your Facebook feed and more of your friends' posts, customize your settings and use tools like F.B. Purity.

Facebook Users In The UK Have More Privacy Protections Than In The U.S. Here's Why.

EU regulations are shaping Facebook's operations and user protections in Europe.
Users in the EU can pay a monthly fee to opt out of ads on Facebook and Instagram.

Why Your Facebook Feed is All Ads (and How to Fix It)

To see fewer ads on your Facebook feed and more of your friends' posts, customize your settings and use tools like F.B. Purity.
morefacebook
#tiktok

How Do People Actually Make Money On TikTok? - SlashGear

Running ads is a surefire way for companies to increase profits on TikTok.
TikTok Shop allows businesses to sell products directly in the app, boosting visibility and accessibility.

Disney+ to Introduce Always-On Channels; TikTok's New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings - ExchangeWire.com

Disney+ plans to introduce standalone channels featuring ads, resembling linear TV, for additional revenue streams.

How Do People Actually Make Money On TikTok? - SlashGear

Running ads is a surefire way for companies to increase profits on TikTok.
TikTok Shop allows businesses to sell products directly in the app, boosting visibility and accessibility.

Disney+ to Introduce Always-On Channels; TikTok's New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings - ExchangeWire.com

Disney+ plans to introduce standalone channels featuring ads, resembling linear TV, for additional revenue streams.
moretiktok
#streaming-services

Streaming TV features ads almost everywhere, and it's going to get worse

Cord cutting initially offered ad-free viewing
Streaming services have adopted ads to generate income

TV Is Back in Its Commercials Era

Major streaming services are introducing ads to their subscription offerings, giving consumers the choice to pay more or sit through commercial breaks.
Amazon Prime subscribers now have to pay an extra $2.99 per month to watch without commercials, joining other major streaming platforms that have already incorporated ads.

Streaming TV features ads almost everywhere, and it's going to get worse

Cord cutting initially offered ad-free viewing
Streaming services have adopted ads to generate income

TV Is Back in Its Commercials Era

Major streaming services are introducing ads to their subscription offerings, giving consumers the choice to pay more or sit through commercial breaks.
Amazon Prime subscribers now have to pay an extra $2.99 per month to watch without commercials, joining other major streaming platforms that have already incorporated ads.
morestreaming-services

Prime Video Removes Additional Features Unless You Pay Extra

Prime Video has removed Dolby Vision HDR and Dolby Atmos unless users pay an extra $3 per month
The move follows the introduction of ads to Prime Video in January
#prime-video

Prime Video Went AVOD. But Is It Delivering On Its Promise For Advertisers (And Consumers)? | AdExchanger

Prime Video has entered the AVOD streaming wars by introducing ads to its platform.
Consumers and media buyers have expressed skepticism and dissatisfaction with the default ad experience on Prime Video.

Does Prime Vide Now Have Ads? Everything You Need To Know To Go Ad-Free

All Prime Video accounts now include ads, and the only way to get rid of them is to pay an extra $2.99 monthly.
To upgrade your account to an ad-free plan, follow the steps in the article.

Prime Video Went AVOD. But Is It Delivering On Its Promise For Advertisers (And Consumers)? | AdExchanger

Prime Video has entered the AVOD streaming wars by introducing ads to its platform.
Consumers and media buyers have expressed skepticism and dissatisfaction with the default ad experience on Prime Video.

Does Prime Vide Now Have Ads? Everything You Need To Know To Go Ad-Free

All Prime Video accounts now include ads, and the only way to get rid of them is to pay an extra $2.99 monthly.
To upgrade your account to an ad-free plan, follow the steps in the article.
moreprime-video
#social-media

TikTok Shop: Redundancy of Social Media Marketing

Excessive ads on social media platforms are frustrating for users
The presence of sponsored content contributes to the annoyance of ads

Ever Buy Something From Bad Instagram or TikTok Ads? These People Have. They Have Stories.

Social media is filled with ads for various products, many of which are strange and potentially shady.
Buying products from third-party retailers on social media can lead to receiving something different from what was advertised and difficulties with returns.

TikTok Shop: Redundancy of Social Media Marketing

Excessive ads on social media platforms are frustrating for users
The presence of sponsored content contributes to the annoyance of ads

Ever Buy Something From Bad Instagram or TikTok Ads? These People Have. They Have Stories.

Social media is filled with ads for various products, many of which are strange and potentially shady.
Buying products from third-party retailers on social media can lead to receiving something different from what was advertised and difficulties with returns.
moresocial-media

I gave Telly my data and privacy for a free TV - and I don't regret it

The ads weren't as intrusive as expected
The built-in camera offers useful features and new ways to interact

Brands Are Getting a Little Too Comfortable With Poop

The term "gut health" has become a major health buzzword, leading to a surge in products and ads centered around digestive health.
Brands are using bold and uncomfortable language to market these products, focusing on poop and digestive discomfort.

How in-store technology will bolster retail media networks | MarTech

Retail media networks (RMNs) are receiving more support from in-store technologies, according to a report by the IAB.
The IAB will launch a digital out-of-home (DOOH) and in-store retail media working group to develop a playbook for retailers, agencies, and brands.
from Therecord
1 year ago

Google network displayed ads on sanctioned websites, report shows

Google served ads for Fortune 500 companies and U.S. federal agencies on a sanctioned Iranian website and hardcore porn websites.
The ads were placed through the Google Search Partners network, raising concerns about reputational risks for advertisers.
The ads on the sanctioned sites were removed about two weeks ago, but Google did not deny their appearance.

$9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend

Black Friday online sales reached a record $9.8 billion in the US, with smartphones accounting for 54% of all online sales.
Brands are wasting over $600 million on ads that are not suitable for the holiday season, according to an analysis by CreativeX.
School children are using AI image generators to create indecent images of their classmates, prompting a call for urgent action from the UK Safer Internet Centre.

Instagram's TikTok-Like Videos Show 'Overtly Sexual Adult Videos' to Teens

Instagram's Reels feature is showing inappropriate content to teenagers, including ads for dating apps and questionable videos.
Major brands like Bumble and Disney have suspended their ads on Instagram due to concerns about content placement on Reels.
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