Major streaming services are introducing ads to their subscription offerings, giving consumers the choice to pay more or sit through commercial breaks.
Amazon Prime subscribers now have to pay an extra $2.99 per month to watch without commercials, joining other major streaming platforms that have already incorporated ads. [ more ]
How in-store technology will bolster retail media networks | MarTech
Retail media networks (RMNs) are receiving more support from in-store technologies, according to a report by the IAB.
The IAB will launch a digital out-of-home (DOOH) and in-store retail media working group to develop a playbook for retailers, agencies, and brands. [ more ]
Ever Buy Something From Bad Instagram or TikTok Ads? These People Have. They Have Stories.
Social media is filled with ads for various products, many of which are strange and potentially shady.
Buying products from third-party retailers on social media can lead to receiving something different from what was advertised and difficulties with returns. [ more ]
$9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend
Black Friday online sales reached a record $9.8 billion in the US, with smartphones accounting for 54% of all online sales.
Brands are wasting over $600 million on ads that are not suitable for the holiday season, according to an analysis by CreativeX.
School children are using AI image generators to create indecent images of their classmates, prompting a call for urgent action from the UK Safer Internet Centre. [ more ]