Why Mark Zuckerberg and Meta Can't Build the Future
Briefly

The article addresses the recent decision by Meta to introduce advertisements on WhatsApp, contradicting its founding promises of simplicity and user trust made by its creators. Mark Zuckerberg's leadership is analyzed, with indications that despite failures in various ventures, he maintains significant control through a dual-class share structure. The performance of Meta's AI models, particularly in relation to competitors like ChatGPT and Claude, underscores the company's ongoing challenges in innovation and market relevance. This shift aligns with a troubling trend of stagnation within Meta, reflecting a broader concern over the company's strategic direction.
"When Jan Koum and Brian Acton built WhatsApp, they were obsessed with simplicity and user trust. Acton even scrawled the motto on a piece of paper and gave it to Koum as a daily reminder."
"As of mid-2025, Meta's best model ranks about 140 Elo points behind Gemini and 90 behind Claude - clear proof it's trailing the front-runners in head-to-head arena voting."
Read at Inc
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