Google has once again been declared an illegal monopoly by a Federal Judge, amidst ongoing volatility in its search results. Despite changes like redirecting ccTLDs to .com, Google insists SEO strategies should remain unchanged, stating structured data does not improve rankings. Additionally, Google Ads reported a notable 200% increase in suspended advertiser accounts and introduced a new ad strength guide. Ongoing scrutiny includes a £6 billion lawsuit in the UK regarding search dominance, coupled with innovation in its advertising and AI overview features.
Google was again ruled an illegal monopoly by a Federal Judge, facing lawsuits and scrutiny over search dominance, alongside significant changes in Google Ads.
Google emphasized that structured data will not improve site rankings and advised against altering SEO strategies due to the recent redirect of ccTLDs.
With Google Ads suspending 200% more advertiser accounts year-over-year, it reflects ongoing efforts to ensure ad safety across its platforms.
The Financial Times interviewed Google's Elizabeth Reid amid a lawsuit in the UK for over $6 billion, highlighting concerns about Google's search dominance.
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