In 2024, social media company X, previously known as Twitter, will experience its first ad revenue growth in four years, although the revenue will still amount to only about 50% of what it earned in 2021. Concurrently, user growth is forecasted to decline by 3.8% to 51.8 million, reducing its share of social network users from 26.3% in 2022 to 21.9% in 2024. This data suggests a cautious yet re-evaluative approach for marketers considering their strategy on the platform amidst these trends.
Marketers can use this chart to reassess their X strategy as more advertisers return to the platform.
Collection
[
|
...
]