Liz Reid discussed Google's future vision for AI Search in an interview, emphasizing the challenges of SEO manipulation and the importance of high-quality ads. She recognized that, historically, people have attempted to game systems for financial gains, which Google actively combats. Reid also addressed the transition to AI mode, noting that advertisements will begin to roll out in this format, with varying performance compared to traditional search results, but existing challenges and the need for quality remain paramount in their approach.
SEO is neither a strictly bad or good word. It's a great thing to make sure your content is findable... but you can have [people] trying to gain the system and spam.
We're about to start rolling out ads in AI mode. At this point, we don't know how it will perform compared to blue links, but it will look different over time.
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