Meta Reimagines Facebook's Poke Feature to Gamify Gen Z Flirting
Briefly

Meta Reimagines Facebook's Poke Feature to Gamify Gen Z Flirting
"The feature, which has endured since the early days of the social-media platform, is still clinging to life and in fact being pushed again by Meta as a way to maintain connections with friends. Originally intended as a way to reach out to other users without actually sending a message or any meaningful content, it has been the focus of soft relaunches in 2017 and 2024."
"Meta has now started promoting poking all over again, according to TechCrunch, as interest seems to be rising among younger users. Facebook now has a centralized poke page at facebook.com/pokes where you can view who has poked you, who you've poked and who Meta's algorithm thinks should be the target of your next poking. Plans for the poke include indicators for poke counts, the option to dismiss pokes and emoji badges similar to those on platforms including Snapchat and TikTok."
Facebook's poke feature has existed since the platform's early days and is being pushed again by Meta as a lightweight way to maintain connections. The poke was originally intended to reach out to other users without sending a message or substantive content. The feature underwent soft relaunches in 2017 and 2024. Meta appears to be promoting pokes because interest is rising among younger users. Facebook now provides a centralized poke page at facebook.com/pokes showing who poked you, who you've poked, and algorithmic suggestions for future pokes. Planned additions include poke-count indicators, the option to dismiss pokes, and emoji badge features similar to Snapchat and TikTok.
Read at CNET
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