Total net revenues were RMB 7.3 billion in the second quarter, up 20% year over year. Games revenue increased 60% to RMB 1.6 billion, propelled by new seasons of the SLG title and celebration events. Advertising revenue grew 20% to RMB 2.4 billion, supported by AI integration, enhanced ad infrastructure, and an increased advertiser base. Value-added services revenue rose 11% to RMB 2.8 billion, led by live broadcasting, premium memberships, and fan-charging programs. Gross profit expanded 46% to RMB 2.7 billion with margin at 36.5%. GAAP net profit was RMB 218 million and adjusted net profit was RMB 561 million. DAUs reached 109 million, MAUs 363 million, monthly paying users 31 million, and premium memberships totaled 23.7 million.
Total net revenues-- Total net revenues were RMB 7.3 billion in the second quarter, up 20% year over year, with games and advertising as the main growth drivers. Games revenue-- Increased 60% year over year to RMB 1.6 billion, propelled by new seasons of the SLG title and celebration events. Advertising revenue-- Grew 20% year over year to RMB 2.4 billion, supported by AI integration, enhanced ad infrastructure, and an increased advertiser base.
Gross profit-- Grew 46% year over year to RMB 2.7 billion, with gross margin expanding to 36.5%, up from 29.9% in the same period last year. GAAP net profit-- GAAP net profit was RMB 218 million, compared with a net loss in the same period last year. Adjusted net profit-- Adjusted net profit was RMB 561 million, shifting from an adjusted net loss ratio of 4.4% in the second quarter of 2024 to an adjusted net profit ratio of 7.6%.
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