"It's that time of year. No, not the holidays. It's the season of Spotify Wrapped - and, apparently, Many Other Things Wrapped. Spotify and other music streaming services, such as Apple Music, aren't the only companies releasing wrapped services this year. YouTube launched its own "recap" feature to summarize all the creators and content you've consumed this year. Running app Strava plans to roll out a "Year in Sport" recap for its users next week. And last year, apps like Partiful and Duolingo also partook in the data wrapping trend."
"'In general, people love looking in the mirror,' said Jad Esber, who's building an app called Shelf that lets people document all sorts of media they're consuming in real time. 'People are fundamentally really interested in themselves.' Seeing our personal data reflected back to us helps people understand themselves and is an instant conversation starter, Esber said. Spotify Wrapped culture has some people documenting their personal data and wrapping it each year. One of them is Neha Halebeed, a 24-year-old in New York City who recaps her own annual personal data, such as every ice cream flavor she tried or everything she bought. Halebeed said she'd love to have her Gmail, text messages, or phone calls wrapped."
Year-end 'wrapped' recaps have expanded beyond Spotify to platforms like YouTube, Apple Music, Strava, Partiful, and Duolingo. Those features summarize consumed media, creators, workouts, and activities, and they encourage sharing and conversation. People enjoy seeing personal data reflected because it helps with self-understanding and becomes an instant conversation starter. Some users curate their own annual recaps and wish for broader wraps of email, texts, or calls. Many social platforms have opportunities to offer wrapped features, but not all data is appropriate for publicized recaps because of privacy and surveillance concerns. Design choices must balance delight and ethical data handling.
Read at Business Insider
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