"No one - except maybe Sam Altman - loved Sora 2 as much as I did when it first launched. I spent so much time using it during the first few days that I was easily burning through my phone battery by 5 p.m. ( Tim Cook: Let's talk about that later.) And I was wasting huge chunks of my workday (To my editor: Let's not talk about that later) making silly videos of myself and my friends."
"I made videos of my friends doing embarrassing things, like singing in a ska band, tripping on roller skates, or assorted other inside jokes. It's just funny to see your friends in improbable situations. For example, I still find a video I made of my colleague Peter Kafka performing a "Thriller" soundalike song in a red jumpsuit extremely amusing. Meanwhile, it was clear that a lot of people were finding it funny to make videos of dead celebrities saying or doing improbable things -"
Sora 2 launched publicly after a waitlist and produced intense early engagement for many users. Early usage consumed phone battery and leisure/work time through creating humorous cameo videos of friends in improbable scenarios. Personal friend-based clips created inside jokes and social amusement, exemplified by a colleague performing a "Thriller" soundalike in a red jumpsuit. Simultaneously, users made videos of deceased celebrities and public figures, prompting backlash such as the King family's objection and OpenAI pausing use of Martin Luther King Jr.'s likeness. After six weeks, user interest and posting declined markedly as novelty wore off.
Read at Business Insider
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