TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger
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TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger
"TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office."
"The Publisher Forecast Forbes says the feature isn't gambling but, rather, "gamification." For one, people don't wager real money. And unlike prediction market platforms such as Kalshi or Polymarket, Forbes pays out in "tokens," which readers will apparently want because they're cool or something? By accumulating tokens, readers can bet on additional events. It's unclear how else Forbes will provide value for the tokens, since paying out cash or even tangible rewards could push it into murky legal territory as a form of gambling."
"One thing clear, however: Forbes wants to attract - and retain - engaged visitors by gamifying its journalism. And better engagement means more first-party data on consumer sentiment for ForbesOne, the data platform Forbes launched in 2021. Forbes also plans to capitalize on brand sponsorships. A food or beverage brand, for example, could sponsor an interstitial prompting site visitors to predict the flavor of its next product."
TikTok signed a deal to divest its US business and updated its Terms of Service and Privacy Policy to collect "new types of information," including device geolocation. The policy includes a clause to collect information users disclose about race, religion, health, sexual orientation, gender identity, and citizenship or immigration status. That language likely appeared before President Trump's return to office, while the EU privacy policy lacks similar wording. Forbes is launching gamified features that pay out "tokens" rather than cash, aiming to increase engagement, gather first-party data for ForbesOne, and enable brand sponsorship opportunities.
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