""You can create ads that click to WhatsApp and use the WhatsApp Status placement. Ads in WhatsApp Status will only appear in the Updates tab, which is the home of Status and Channels and is separate from personal chats and calls. When people click on your ad, they're sent directly into a chat with your business on WhatsApp." That could be another way to drive engagement on WhatsApp, which is becoming a bigger home for discussion in more regions."
"Indeed, WhatsApp is now up to 100 million U.S. users, and with click-to-message ads driving better performance, and"
Ads can be created to click to WhatsApp and use the WhatsApp Status placement. Ads in WhatsApp Status only appear in the Updates tab, which is the home of Status and Channels and is separate from personal chats and calls. When people click an ad, they are sent directly into a chat with the business on WhatsApp. This placement provides a channel for driving engagement on WhatsApp as the platform becomes a larger home for discussion across more regions. WhatsApp has reached 100 million U.S. users, and click-to-message ads are delivering better performance for advertisers.
Read at Social Media Today
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