"ChatGPT's mobile app growth may have hit its peak, according to a new analysis of download trends and daily active users provided by the third-party app intelligence Apptopia. Its estimates indicate that new user growth, measured by percentage changes in new global downloads, slowed after April. In addition, global daily active user growth has stopped and plateaued in more recent weeks. The firm looked at the global daily active user (DAU) growth and found that the numbers have begun to even out over the past month or so."
"Diving in deeper, other metrics indicate that average time spent per DAU in the U.S., specifically, has dropped 22.5% since July, and average sessions per DAU in the U.S. are also down by 20.7%. This indicates that U.S. users are spending less time in ChatGPT's app and are opening it fewer times per day. User churn in the U.S. has also dropped and stabilized during this time, indicating that the app is now retaining its core users and seeing fewer who just drop by briefly to experiment, then abandon the app."
New user growth for the ChatGPT mobile app slowed after April, with global daily active user growth stopping and plateauing in recent weeks. October download growth is on pace to be down 8.1% month-over-month, though the app still records millions of daily installs in absolute terms. U.S. engagement has weakened, with average time per DAU down 22.5% since July and average sessions per DAU down 20.7%. U.S. user churn has decreased and stabilized, suggesting retention of core users while fewer casual experimenters remain. Increased competition and AI model changes are cited as possible contributing factors.
Read at TechCrunch
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