"The Washington Post analyzed TikTok usage, finding what topics the algorithm nudges users towards more: TikTok's algorithm favors mental health content over many other topics, including politics, cats and Taylor Swift, according to a Washington Post analysis of nearly 900 U.S. TikTok users who shared their viewing histories. The analysis found that mental health content is stickier than many other videos: It's easier to spawn more of it after watching with a video, and harder to get it out of your feed afterward."
"The analysis found that mental health content is stickier than many other videos: It's easier to spawn more of it after watching with a video, and harder to get it out of your feed afterward."
TikTok's algorithm amplifies mental health content more than many other topics, including politics, cats, and Taylor Swift. Nearly 900 U.S. TikTok users shared viewing histories that revealed how the feed responds to different subjects. Mental health videos are more likely to generate additional mental health recommendations after a user watches one, and they are more persistent in the feed, resisting removal compared with other content types. The tendency increases exposure duration and creates a stickier feedback loop for mental health material, affecting the composition of individual feeds and potentially shaping user sentiment and behavior.
Read at flowingdata.com
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