Spotify users lamented Wrapped in 2024. This year, the company brought back an old favorite and made it less about AI | Fortune
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Spotify users lamented Wrapped in 2024. This year, the company brought back an old favorite and made it less about AI | Fortune
"Top genres returned after an inexplicable absence last year. New features include top albums and audiobooks, playcounts for your top songs, a game where you guess your top song, and a "Wrapped Party" on the app that's a "live competition you can play with friends." Then there's the potentially crushing reveal of your "listening age" based on your data. Our Executive Editor Neal Freyman's was 92, which was only slightly older than we guessed."
"Out with AI (but not entirely): Spotify received blowback in 2024 for going all-in on AI at the last minute. This year, the only celebration of AI is Listening Archive, which pinpoints trends from specific days (i.e., reminding you of the sad song you played 100 times when you were dumped on Feb. 14). Like and subscribe: Wrapped is more than just something to share on your socials."
Spotify's 2025 Wrapped brings back top genres after their absence in 2024 and adds popular new features. The update introduces top albums and audiobooks, playcounts for top songs, a guessing game for users to identify their top song, and a Wrapped Party — a live in-app competition to play with friends. The feature also calculates a listening age from user data, which can be surprising. AI involvement is limited to Listening Archive, which highlights listening trends on specific dates. Wrapped continues to drive engagement, reaching 245 million users last year.
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