"But, according to Judge Boasberg, user behavior doesn't change dramatically when there are fewer ads. In fact, showing Facebook users no ads at all results in people spending just 7% more time on the platform - which, in Boasberg's view, proves that user preference for fewer ads is "slight." Boasberg added that less than 0.1% of EU users signed up for Meta's paid ad-free experience, which begs the question of whether people are willing to pay much at all to avoid ads."
"According to Seufert, consumers may not mind more ads - so long as ad quality and targeting effectiveness also improve over time. AdsGPT But, just last month, he first more-than-hinted that ChatGPT will include ads someday. (Another big hint came over the summer when Altman hired Fidji Simo, who previously built out Facebook's ad network and then Instacart's ad business as its CEO.)"
The FTC argued that Meta increased Instagram's ad load without losing consumer engagement, claiming stronger competitors would have prevented such increases. Judge Boasberg found that removing ads produced only a 7% increase in Facebook usage and described user preference for fewer ads as "slight." Fewer than 0.1% of EU users chose Meta's paid ad-free option. Analysts suggest consumers may accept higher ad volumes if ad quality and targeting improve. Signals from OpenAI and executive hires point toward an ad-supported ChatGPT, while major retailers deploy AI shopping bots with sponsored click-to-buy units that so far show few clicks.
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