"Evidence has been growing steadily that social media as we have known it in the past - Twitter, Facebook, Instagram, Snapchat, even TikTok - is not growing at anything like the pace it did before, and in some cases is already shrinking. The Financial Times recently reported that a study it commissioned - an analysis of the online habits of 250,000 adults in more than 50 countries - found social media use peaked in 2022 and has since gone into steady decline."
"Adults aged 16 and older spent an average of two hours and 20 minutes per day on social platforms at the end of 2024, down by almost 10 per cent since 2022. The share of people who report using social platforms to stay in touch with their friends, express themselves or meet new people has fallen by more than a quarter since 2014. Instead, it has become television."
Social media usage peaked around 2022 and has since declined, with adults averaging two hours and 20 minutes per day on platforms at the end of 2024, roughly ten percent less than in 2022. The proportion of people using platforms to stay in touch, express themselves, or meet new people has dropped by more than a quarter since 2014. Contributing factors include the corporatization of platforms and profit-driven control, exemplified by changes at Twitter. Early social networks began as informal spaces for random sharing and connecting, but have shifted toward passive, television-like consumption.
Read at Substack
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