Why Use Twitter? People go to Twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services, and products. If your business is not part of this exchange, you're leaving two huge opportunities untouched: growing your business and improving it. Business of all sizes use Twitter for a variety of reasons, from marketing to customer service. The way you use Twitter will vary based on your goal, discussed in more detail below.
To rub salt into the wound, your big brother Facebook just keeps motoring on. Taking all your best ideas and frankly doing them better, sometimes worse, but eventually doing them better too. And with 1.7bn users (a mere 1.4bn more than you), is doing so in front of more people, hence attracting more and more advertisers who continue to flock to them in their droves.
Evidence has been growing steadily that social media as we have known it in the past - Twitter, Facebook, Instagram, Snapchat, even TikTok - is not growing at anything like the pace it did before, and in some cases is already shrinking. The Financial Times recently reported that a study it commissioned - an analysis of the online habits of 250,000 adults in more than 50 countries - found social media use peaked in 2022 and has since gone into steady decline.
The internet entrepreneur talks to Adrian Weckler about his new book, the dangers of European laws on hate speech, being on texting terms with Elon Musk but wanting 'Twitter' to go out of business, and having no regrets about not making billions
Elon Musk and X have settled with four former top executives at Twitter, including the former CEO, who accused the billionaire of failing to pay $128m in promised severance pay after he acquired the social media company in 2022 and fired them. The former executives say that Musk falsely accused them of misconduct and forced them out of Twitter after they sued him for attempting to renege on his offer to buy the company.