In 2018, Jack Dorsey, then-CEO of Twitter, communicated the platform's strategic focus to prioritize public conversations over personal social networking, distinguishing Twitter from Facebook. He acknowledged Twitter's potential to serve personal networks but insisted on optimizing for interests, where it holds a competitive advantage. This statement came into play as the FTC argues that Meta's offerings lie in a distinct personal networking category, highlighting the contrasting user experience on Twitter, which is designed to encourage public dialogue and interest-driven interactions rather than private connections.
In a 2018 email, then-CEO Jack Dorsey responded to an employee question asking whether Twitter "should serve personal social network (conversation among acquaintances)" in addition to facilitating public conversations.
Dorsey responded, "Yes, but we have to pick one to optimize for. There's already a service out there that does personal network well, so let's focus on our strength of interest network."
The FTC is trying to bolster its argument that Meta competes in a distinct market for personal social networking services, where users go to connect with friends and family.
This differentiation emphasizes Twitter's focus on public conversations and interest-driven interactions, setting it apart from platforms that prioritize personal connections.
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