"X Corp. is suing Operation Bluebird, a recently-announced startup that aims to reclaim the Twitter brand for a new social network. In a lawsuit filed on Tuesday, the Elon Musk-owned company alleges Operation Bluebird is "brazenly attempting to steal" Twitter's trademarks, claiming "Twitter never left and continues to be exclusively owned by X Corp." Last week, Operation Bluebird filed a petition asking the US Patent and Trademark Office (USPTO) to cancel X Corp.'s ownership of the "Twitter" and "Tweet" trademarks."
"It alleged X Corp. "legally abandoned its rights" to Twitter's brand with "no intention to resume use." At the same time, Operation Bluebird filed a trademark application for Twitter as part of plans to launch a new site, called Twitter.new. Now, X Corp. argues that its rebrand of the social media site "is not an abandonment of trademark rights." It says that users continue to refer to X as "Twitter" and posts as "tweets," while some websites still display Twitter's bird-shaped favicon when linking users to X."
X Corp. has filed a lawsuit against Operation Bluebird, accusing the startup of attempting to steal Twitter trademarks and asserting exclusive ownership of the Twitter marks. Operation Bluebird petitioned the USPTO to cancel X Corp.'s ownership of the "Twitter" and "Tweet" trademarks, arguing that X Corp. legally abandoned the marks and has no intention to resume use; it also filed a trademark application for Twitter and signaled plans for a new site, Twitter.new. X Corp. contends the platform's rebrand to X did not abandon trademark rights, noting continued user references to "Twitter" and "tweets" and lingering bird favicons on some links.
Read at The Verge
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